#GENEROSITY is a modern campaign geared toward bringing awareness as well as change to the lives of the homeless in the Savannah community. Utilizing Union Mission’s current color story, #GENEROSITY was created to fit seamlessly within the organization's identity as well as social media. The overall design is simple and clear enough to stand out within stores to impact as many people as possible. #GENEROSITY is a promotional kit for local stores and businesses containing clothing tags, sock wraps, flyers, and window decals. The purpose of this kit is to encourage the community to help donate through purchasing items such as coats, sweaters, socks, and any other items that the store chooses to tag. The stores participating in the campaign can donate from each purchased tag item or collect items to donate to the Union Mission.